Thursday, 31 May 2012 20:31
Rank Interactive, the parent firm behind the popular Mecca Bingo brand, announced today that it has partnered with gaming software company Cozy Games to head up its new mobile offering. As part of the deal Rank will initially offer 17 third-party games across a variety of mobile platforms.
Mobile is quickly increasing in importance in the online bingo space and all the trends show that bingo players are moving away from desktops and laptops to tablets and phones. The challenge for bingo operators such as Mecca Bingo is how to take advantage of the changing shift in player focus without having to build bespoke software over an extended period of time.
Simon Woolf, Head of Mobile for Rank Interactive, thinks the deal with Cozy alleviates these concerns. "We chose the Cozy Connect Mobile Platform for its fantastic proprietary mobile technology. It was very responsive to our requirements and provided us with a wide range of new gaming content for the mobile channel on a variety of platforms,” he said.
Cozy, it seems, are equally pleased with the deal. Tim Green, Chief Operating Officer for Cozy Games, stated: “Mobile gaming is the fastest growing gambling market and we are proud to be leading the way. Rank Interactive is a leading European betting and gaming company and we are delighted to announce this momentous partnership.”